Singtel delivered a World first - Nationwide 5g. Pretty Impressive. But how to persuade people to sign up when they consider 4g "good enough"?
To launched the "5g WHY NOT?" campaign we collaborated with 11 popular KOLs from various fields with a combined reach of over 675,000 followers - the mission - to highlight how 5G helps gave them an edge.
The three-phase campaign saw a 57.3% share of mind over competitors and an increase of 10% in 5G subscriptions over the campaign period. And won a Performance Marketing World Award for Influencer Marketing into the bargain. Because, why not?
To launched the "5g WHY NOT?" campaign we collaborated with 11 popular KOLs from various fields with a combined reach of over 675,000 followers - the mission - to highlight how 5G helps gave them an edge.
PHASE 1 - We started with a bang , bringing together Summerella and Chantelle - Michelle Chong and Annette Lee's FIRST ever collaboration
we shot the content on horizontal and vertical, for multiple platforms including TikTok and IG
Teasing the long-form content on both influencer's channels and brand-owned platforms
Beatboxer @dharni launched the second phase https://www.instagram.com/dharni/
Fitness entrepreneur anabel.chew
puffingmuffin Illustrator/creator Candice Phang
puffingmuffin who created animated gifs for us on livestream
a mobile-gaming double header featuring twitch streamer @iz_cream https://www.twitch.tv/izcreamz
VS heythomask - Thomas 'Blysk' Kopankiewicz, Eports fanatic and content creator
Medical influencer GP Samuel @Skingapore
and realtor and comedian @thatproperty.guy
winning us a PMW Global Award for Influencer Marketing