Singapore Life: Birth

Singapore Life is the nation's first local insurance company to launch in over 40 years into an already crowded market. And the only one that offers a 100% digital life product. We filmed six real women giving birth over 4 weeks and this formed the basis of our 360° launch campaign.

The moment of birth is a key driver for life insurance purchase. This three minute film was the first release on social media, with 2 minute, 1 minute and 30 second cut downs to drive awareness.

Youtube pre-rolls were created, targeted to specific baby and parent-related content

Page takeovers and other rich media executions for the initial launch

and mobile taxi advertising

we created over 40 different mobile/display ads for awareness, engagement or conversion

Engagement ads for the second phase

Engagement carousel ads.

Conversion ads to encourage signups

and programmatic "hard sell" executions

All leading to a fully responsive site with simple, well-researched UI/UX

and an easy to follow online quote system that allows you to get fully covered in under 30 minutes, no agent required

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