Singtel delivered a World first - Nationwide 5g. Pretty Impressive. But how to persuade people to sign up when they consider 4g "good enough"?
To launched the "5g WHY NOT?" campaign we collaborated with 11 popular KOLs from various fields with a combined reach of over 675,000 followers - the mission - to highlight how 5G helps gave them an edge.
The three-phase campaign saw a 57.3% share of mind over competitors and an increase of 10% in 5G subscriptions over the campaign period. And won a Performance Marketing World Award for Influencer Marketing into the bargain. Because, why not?