Disney: Captain America - Civil War Digital Campaign
For Disney studio’s launch of Captain America: Civil War, we asked fans to pick a side.
Our interactive campaign used mobile and digital media across south east asia.
#Team Cap and #TeamIronMan hashtags were aggregated using Stackla, and updated across Asia in realtime. A simple idea that required a huge, often complex collaboration between our team, Clear Channel, Focus Media, Mediacorp, Posterscope and CNS Connections.
Captain America: Civil War grossed over 45m in South East Asia, including the largest ever opening week in the Phillipines And the second largest in Thailand. It was Singapore’s Top-grossing film of 2016 and the campaign itself won us a Gold for Best Collaboration between Media Owner & Agency at Media-Interactive Spark awards 2016.
Interactive billboards across Southeast Asia aggregated the number of Hashtags for each team
In Singapore we used Clear's Channel's touch-screen PLAY posters in addition to standard video screens
in the Philippines, we made full use of large scale outdoor media.
targeted ritch media adverts encouraged fans to interact