![](https://cdn.myportfolio.com/61192e3053d832cadd6c4965323014d6/91c44c60-a870-4342-8302-648ada55d69f_rw_1920.jpg?h=1c3834c27cace4208f30a3612465e4a1)
Interactive billboards across Southeast Asia aggregated the number of Hashtags for each team
In Singapore we used Clear's Channel's touch-screen PLAY posters in addition to standard video screens
![](https://cdn.myportfolio.com/61192e3053d832cadd6c4965323014d6/2d54ae5c-fa68-4ab5-aa8c-9ab600c9f8d4_rw_1920.png?h=a03cfaff272af540b132f923f6f8dc06)
in the Philippines, we made full use of large scale outdoor media.
![](https://cdn.myportfolio.com/61192e3053d832cadd6c4965323014d6/dc45dbcb-e8ed-4727-a532-498e12f4f49b_rw_1920.gif?h=f068b674d5a7fb7b0c3bac92031dd96b)
targeted ritch media adverts encouraged fans to interact
![](https://cdn.myportfolio.com/61192e3053d832cadd6c4965323014d6/fcfddd1e-9233-4565-8ae8-c5eb2eb97980_rw_1920.gif?h=e006080ce02752ccd7033b0de6df8fb5)
updated in real time with stackla