![](https://cdn.myportfolio.com/61192e3053d832cadd6c4965323014d6/bfc48a31-fd64-4065-add4-5ab94a2a46a8_rw_1920.png?h=dc787ce9d6a6a83b77daa67a1a8a6b6e)
on the day of the launch, the website revealed the truth
![](https://cdn.myportfolio.com/61192e3053d832cadd6c4965323014d6/d8b65261-2929-4cca-ac5f-ae000cfa12f0_rw_1920.png?h=a16de14ea0956aa7a23fde6810a5c486)
![](https://cdn.myportfolio.com/61192e3053d832cadd6c4965323014d6/2d6aead5-7bbf-4de9-99ba-6abfafb8d578_rw_1920.png?h=02bb1300c09489c7f08a316d615cdc42)
And generated a healthy amount of outrage, and publicity.
![](https://cdn.myportfolio.com/61192e3053d832cadd6c4965323014d6/50b98e7a-ea16-4c45-b03a-f708e6e33a93_rw_1920.png?h=50427c77bede5ed65c27d529818331ec)
Followed-up with a targeted mailer to heads of companies
To publicise the work of water charity Lien Aid, we launched the world's most expensive water, properly packaged and advertised as a luxury brand. An activation driving social content and influencer engagement, to highlight the sky-high cost of clean water in developing countries.
on the day of the launch, the website revealed the truth
And generated a healthy amount of outrage, and publicity.
Followed-up with a targeted mailer to heads of companies