As Global Creative Director on the Samsung Mobile social account, one of our biggest always-on task was maintaining and growing the @samsungmobile Instagram (now renamed @samsungwithgalaxy) - sure, it just looks like photos, but this feed represents a whole year of my team's fresh photography briefs, advertising, photoshoots and carefully-curated content for one of the Galaxy brand's most important touchpoints, and almost a million more Instagram followers in that 12 month period.