The moment of birth is a key driver for life insurance purchase. This three minute film was the first release on social media, with 2 minute, 1 minute and 30 second cut downs to drive awareness.
![](https://cdn.myportfolio.com/61192e3053d832cadd6c4965323014d6/095a70c60162a3f223eb485ed45c50184b8884e163935c28ed55f9e54b13a258792c86664760708d_rw_1920.png?h=8e6ee9ffe5158890626481effaec4a59)
Youtube pre-rolls were created, targeted to specific baby and parent-related content
![](https://cdn.myportfolio.com/61192e3053d832cadd6c4965323014d6/6f2e4cae0c0013413692dcdaa220855282a8910f9cfe4fd66c5d987c4a8d14cc71dd46c17461c0a8_rw_1920.png?h=ff4f8679ef10479691b7a49dc567f33b)
Page takeovers and other rich media executions for the initial launch
![](https://cdn.myportfolio.com/61192e3053d832cadd6c4965323014d6/e9e2ab5674e9179249836ee3ffadeacc3c771d6ab996412fc795b59f774d31879a702a4413f5ec48_rw_1920.png?h=bfe377b8af9108bf0fcc4d56d69fb4c8)
and mobile taxi advertising
![](https://cdn.myportfolio.com/61192e3053d832cadd6c4965323014d6/4a3e46784bbfd4c04937182ec8a9661f6ffaaa4add754435373e2f52a7a00eef9df73afa2c7c17f5_rw_1920.png?h=5f3fae097ab82dd912a8061933ef7b87)
we created over 40 different mobile/display ads for awareness, engagement or conversion
![](https://cdn.myportfolio.com/61192e3053d832cadd6c4965323014d6/cc00701fb1b44f29992e301ce7af3d601ff850c9c9b03dbcbd48483a6e2199b2b6d73990a2a0d4f6_rw_1920.png?h=b153354509d082339f0b07aa3ab580e6)
Engagement ads for the second phase
![](https://cdn.myportfolio.com/61192e3053d832cadd6c4965323014d6/950962668e8ce65de49a3609685b6babd893102913eb6e347c11f1765cc821e60781e17891b89be5_rw_1920.png?h=743764b45800985aa4a088faa7fc59ef)
Engagement carousel ads.
![](https://cdn.myportfolio.com/61192e3053d832cadd6c4965323014d6/b27ea717cc727fbfdba792114a7174860932bd89654db98ea14d09db0453dd492afba8051192f595_rw_1920.png?h=14bbb49de03bc3d24942c3b37dd5b4d8)
Conversion ads to encourage signups
![](https://cdn.myportfolio.com/61192e3053d832cadd6c4965323014d6/14ca5a1e48f28364242c5fdbc2253207cc3462e8b4d560403623287f20d98a2ce1dd8dda170b1ac5_rw_1920.png?h=c24172de0d5e713bb792851a1930bad6)
and programmatic "hard sell" executions
![](https://cdn.myportfolio.com/61192e3053d832cadd6c4965323014d6/97d32fecfe1107909ac23d1cb1f930bb804922483b9a05582c1a8dedc1ccc762c46df18b72a6d0f5_rw_1920.png?h=604c2978a511cd712be3586221977ba3)
All leading to a fully responsive site with simple, well-researched UI/UX
![](https://cdn.myportfolio.com/61192e3053d832cadd6c4965323014d6/3b939c7f1927db7558a2215d76e24f2235763d328bda62dbc262a0fc181cc4f710f3dc2af462c1ca_rw_1920.png?h=c8eb684e298b1190d512606e0d41825a)
and an easy to follow online quote system that allows you to get fully covered in under 30 minutes, no agent required