Singapore Life is the nation's first local insurance company to launch in over 40 years into an already crowded market. And the only one that offers a 100% digital life product.
We filmed six real women giving birth over 4 weeks and this formed the basis of our 360° launch campaign.
The moment of birth is a key driver for life insurance purchase. This three minute film was the first release on social media, with 2 minute, 1 minute and 30 second cut downs to drive awareness.
Youtube pre-rolls were created, targeted to specific baby and parent-related content
Page takeovers and other rich media executions for the initial launch
and mobile taxi advertising
we created over 40 different mobile/display ads for awareness, engagement or conversion
Engagement ads for the second phase
Engagement carousel ads.
Conversion ads to encourage signups
and programmatic "hard sell" executions
All leading to a fully responsive site with simple, well-researched UI/UX
and an easy to follow online quote system that allows you to get fully covered in under 30 minutes, no agent required