Universal Music Group were asked to pitch proposals for Singapore Tourism Board's Stories Fund. So we got three young Singaporean artist -YUNG RAJA, Fariz Jabba and Zadon, to remix 3 classic songs in Tamil, Malay and Mandarin for the 21st century. Enduring hits that tell the story of an enduring city. Then we made 3 music videos showcasing Singapore now and then. The ONE 65 EP campaign generated 449K views for the STB with minimal media spend.
Yung Raja - Muneru Valiba - MV directed by imrntv
Fariz Jabba - Dari Sini - MV Directed by Bless7Up
Zadon - 月光 (Moonlight) - MV Filmed by The Story Behind
