A live gig streamed from an underground train. Because, why not? For the launch of nationwide 5g we manage to bag local indie pop darlings SOBS, just before their trip to SXSW, to perform a full set live, streamed exclusively over the 5g connection from the Singapore North South MRT line.
A world-first, the serious logistical challenges were overcome with the help of StellarAce and AsiaWorks. The gig - livestreamed on Facebook, Instagram and Youtube - generated over 20,000 views, 4,800 likes, comments, and shares across Singtel's social media platforms. And won multiple Asia-wide awards including one gold and three silvers at the Marketing Interactive HASHTAG ASIA AWARDS, two gold awards at The Effies, two golds at the Marketing Events Awards Asia and one gold and a bronze a the Marketing Excellence Awards.
A world-first, the serious logistical challenges were overcome with the help of StellarAce and AsiaWorks. The gig - livestreamed on Facebook, Instagram and Youtube - generated over 20,000 views, 4,800 likes, comments, and shares across Singtel's social media platforms. And won multiple Asia-wide awards including one gold and three silvers at the Marketing Interactive HASHTAG ASIA AWARDS, two gold awards at The Effies, two golds at the Marketing Events Awards Asia and one gold and a bronze a the Marketing Excellence Awards.
Behind the scenes
15 second trailers ran on multiple platforms