WWF: Haze Campaign
The Haze is a seasonal, and often severe smoke-based pollution caused by burning of forest and peatlands in Indonesia for Palm Oil plantations. 2015 was the worst year for the Haze Singapore has ever seen. Our highly visible “We Breathe What We Buy” campaign for WWF earned over $660,000 in free media, loads of publicity on and offline, and helped WWF form the Singapore Alliance for Sustainable Palm Oil, with Unilever, Danone, Ayam Brand, IKEA and Wildlife Reserves Singapore as founder members.